Wednesday, June 13, 2012

Giving it away: Book of Shadows, free this week

My spooky (and maybe - but maybe not! - supernatural) crime thriller Book of Shadows is free on Kindle 6/13-6/16 (then $3.99)

Amazon US
Amazon UK
Amazon DE
Amazon FR
Amazon ES
Amazon IT

I know, I know. People must be wondering by now how authors can possibly make a living if we're always giving books away.

The fact is, giveaways are always part of the marketing process of a book. Drug dealers have known since the beginning of  - drug dealing - that you need to give a little something away at first to get your potential customers hooked.  But once they're hooked, the money just rolls in, a regular income stream.

It's exactly the same way with books, which are after all just another form of addiction. Come on, you know it's true.

Wouldn't you pay full price right now for the newest book by one of your favorite authors?  I know I would. Mo Hayder, Tana French, Nikki French, Lee Child, Mr. King... I'd pay extra to get any one of them NOW.

Well, that's what these giveaways are about. A big giveaway is a great way to hook new readers on one of your books, and like good addicts, those readers will then buy all your other books, and you build your readership.

Now, a lot of people who read this blog have already read most or all of my books, and I am eternally grateful!  I love that these Kindle giveaways let me reward those faithful readers by letting them stock their Kindles with free e versions of books they already have, but want to have in their e library.

But there are other people who come here just for writing advice, but who might actually be tempted by the giveaway to maybe see all of this advice I'm always giving in ACTION, and discover that I'm actually a pretty gripping thriller writer.  And support me as an author without having to lay out even a dime, just by clicking on one of the links and downloading a free book.

Well, I hope so, anyway!

And there are lots and lots of other people out there that these powerhouse Kindle Select giveaways can reach. You can argue against Amazon any way you like, but there is NO OTHER WAY an author can possibly reach 20,000 or more potential new readers in two or three days - for free.  It's impossible not to do it.

(But if you're a Nook reader and pissed off about the constant Amazon giveaways, e mail me, Alex AT alexandrasokoloff DOT com and I'll get you the book in e pub format. I'm not trying to leave anyone out, it's just the reality of the system as it is now.)

Book of Shadows was actually my favorite book that I've ever written - until I finished my last one, of course. But I hope if you haven't read it, you'll give it a try.

So how about others of you?  Are you reaping the benefits of the giveaways?  Want to talk about it?

- Alex


Book of Shadows

Homicide detective Adam Garrett is already a rising star in the Boston police department when he and his cynical partner, Carl Landauer, catch a horrifying case that could make their careers: the ritualistic murder of a wealthy college girl that appears to have Satanic elements.

The partners make a quick arrest when all evidence points to another student, a troubled musician in a Goth band who was either dating or stalking the murdered girl. But Garrett's case is turned upside down when beautiful, mysterious Tanith Cabarrus, a practicing witch from nearby Salem, walks into the homicide bureau and insists that the real perpetrator is still at large. Tanith claims to have had psychic visions that the killer has ritually sacrificed other teenagers in his attempts to summon a powerful, ancient demon.

All Garrett's beliefs about the nature of reality will be tested as he is forced to team up with a woman he is fiercely attracted to but cannot trust, in a race to uncover a psychotic killer before he strikes again.

Click to download your copy:  (now $3.99)

Amazon US
Amazon UK
Amazon DE
Amazon FR
Amazon ES
Amazon IT

Read the first two chapters

"A wonderfully dark thriller with amazing is-it-isn't-it suspense all the way to the end. Highly recommended." - Lee Child

"Sokoloff successfully melds a classic murder-mystery/whodunit with supernatural occult undertones." - Library Journal

"Compelling, frightening and exceptionally well-written, Book of Shadows is destined to become another hit for acclaimed horror and suspense writer Sokoloff. The incredibly tense plot and mysterious characters will keep readers up late at night, jumping at every sound, and turning the pages until they've devoured the book."
- Romantic Times Book Reviews

"Fast-paced with strong characterizations, fans will enjoy this superb thriller, as Adam and the audience wonder if The Unseen could be the killer." - Publisher's Weekly


Related marketing posts:

The Madness of Marketing
Letting it Ride (Kindle Select promotion)
Bestseller lists and Tag lists
Liking, Sharing and Tagging 
My e publishing decision 
To Nook or Not to Nook? 
Giving it Away (Kindle Select promotion)


William Mize said...

I'm a BIG fan of Screenwriting Tricks, and this will be the first book of yours that I've read. I definitely want to see the tricks in action.
As far as give aways go, I give everyone who buys a copy of my book in print a free PDF, ePub and Mobi.
Works great!
Thanks for the give away!

Alexandra Sokoloff said...

Thanks, William!

I love your approach of giving e copies away to go with print books. The time that would take is incredibly daunting, though... do you just advertise that on your website, and it's up to people to figure it out and contact you?

William Mize said...

I do advertise the fact on my website and give them precise instructions on how to claim their free ebooks.
Right now, it's not that time consuming as my sales are probably nowhere NEAR yours :)
In the future, when I am jetsetting around, drinking champagne and lighting cigars with c-notes, I would either farm it out or cancel the offer.
Right now I'm just trying to get my name and more importantly, my series into as many hands as possible.

Unknown said...

I've done Select once and will never do it again. You are right in the fact that FREE is the absolute best way to reach thousands of readers quickly. This time I did it by price matching. It takes longer for the free to take effect but it's worth the wait to stay in control. You can leave it free for as long as you want once it is free and you don't have to exclude anyone. I found it to be a long and arduous process to get my book back up and running on the other e-retailer sites when my Select period had run out. And in my opinion, only 5 days free for 3 months exclusivity isn't a good deal for the author.

Alexandra Sokoloff said...

William, sounds like you're doing exactly the right thing.

Alexandra Sokoloff said...

Elle, thanks for sharing that experience - I think more and more people will be doing it that way, since the market has been flooded with free promotions. I'm just starting out with e books (finally got my backlist back) so holding things from other venues for 3 months is no big deal, but I definitely see your point.